The Town of South Bruce Peninsula is inviting the Sauble Beach business community to take part in a re-branding workshop
They’re developing a destination marketing, branding and economic positioning strategy.
On Tuesday, March 24th an engagement team is hosting a virtual session for the business community that explores the opportunities and challenges of doing business in Sauble Beach, and how the local brand connects to this big picture.
It’s set to go from 6 to 7:30 p.m. on March 24th. You can register here: bit.ly/SaubleBusWorkshopVirtual while spaces are available.
An in-person session for the business community is also scheduled for April 1st from 8:30 – 10:30 a.m. You can register for that at bit.ly/SaubleBusWorkshopInPerson
The Town says, if you are not associated with a business, you can visit the online feedback portal ‘OpenMic” for other engagement opportunities. bit.ly/Sauble-Brand
In February, council awarded the rebranding consultation work to Tante Consulting for about $75,000.
A staff report to council that month said, “Recent changes to the ownership and official naming of the 2.4-kilometre sand beach along Lake Huron, now formally recognized as Saugeen Beach (formerly Sauble Beach) have generated community dialogue and questions regarding local identity, place-making, and long-term positioning of the area.”
Staff say, “The purpose of this initiative is to establish a forward-looking community identity that builds civic pride, supports sustainable economic development, and creates a refreshed and cohesive brand that resonates with residents, visitors, businesses, and investors. The strategy will guide the creation of a renewed market brand that reflects both the community’s evolution and its future aspirations.”